The ratings race: week 18
There are big viewing nights, when everyone gathers round the box, and there are small viewing nights, when most people under the age of 55 do something else.
On big nights, four or five programs can easily attract an audience above 1.5 million in the mainland capitals. On small nights, 1.3 million is a fabulous score (and the ABC gets its best audience shares of the week). As you may imagine, there are more big nights in winter than in summer.
Traditionally, Friday and Satuday have been smalls and Sunday and Monday have been bigs. Thursday used to be big (dominated by Lost) but now it looks like joining the smalls -- possibly because many Lost fans have illegally downloaded unseen episodes from American internet sources.
Seven used to win Thursdays, but last night it was number two, with 28.4 per cent of the prime time audience, while Nine won with 29.0 per cent, Ten got 24.0, the ABC got 13.7 and SBS got 4.9. If last night had been colder, more people would have stayed home and watched TV. Perhaps they were all at the opening night of Mission Impossible III.
What Australia watched on Thursday1 Seven news (7) 1.5m2 Getaway (9) 1.5m3 Lost (7) 1.5m4 Today Tonight (7) 1.4m5 Nine news (9) 1.3m6 Temptation (9) 1.2m7 Big Brother (10) 1.2m9 A Current Affair (9) 1.2m10 Medium (10) 1.2m(OzTAM preliminary figures)
Updated 10 am Thursday May 4.Channel Ten is puffing it as "the most successful new show of 2006" and for once, the publicists are right. Last night 'Thank God You're Here' held onto its audience of 1.73 million in the mainland capitals and (along with 'House') helped Ten to be the most watched channel of the night.
Working Dog, the makers of TGYH, are not only funny, they're generous -- last night they gave a boost to Australian comedy by plugging the ABC's 'Spicks and Specks' and SBS's 'RocKwiz'.
With Big Brother continuing to do better than last year, Ten managed a prime time audience share of 29.3 per cent, followed by Seven on 26.8, Nine on 26.3, the ABC on 13.7 (largely on the strength of 'Spicks and Specks', which drew a million viewers) and SBS on 3.9.
And now for something not completely different: the first person ever to appear on television, Pem Farnsworth, has just died in Utah, USA. We bet that was not announced on television. For details, click here.
And to suggest new programming ideas that will let Nine win more than one night a week, click here.
What Australia watched on Wednesday1 Thank God You're Here (10) 1.7m2 Seven news (7) 1.6m3 House (10) 1.6m4 Today Tonight (7) 1.5m5 Prison Break (7) 1.5m6 McLeod's Daughters (9) 1.4m7 Nine news (9) 1.4m8 NCIS (10) 1.3m9 A Current Affair (9) 1.3m10 Big Brother (10) 1.2m(OzTAM preliminary figures)
And to demonstrate the growing diversity of audiences, here's the most watched chart for viewers aged 16-39: 1) Thank God You're Here (10)2) Prison Break (7)3) Big Brother (10) 4) House (10) 5) NCIS (10)6) Neighbours (10)7) Spicks & Specks (ABC)8) McLeod's Daughters (9)9) ER (9)10) Home and Away (7)
Updated 10 am Wednesday May 3.Just when you thought there were no more Australians who could possibly become interested in 'Dancing With The Stars', the audience rose again last night -- to 2.30 million in the mainland capitals.
They saw the puzzling eviction of singer Toby Allen, who had earlier been favourite to win, and they'll no doubt return next week to see the final footoff between boxer Kostya Tszyu and spokesmodel Grant Denyer. And once DWTS is over, Seven will finally be able to show season two of Grey's Anatomy.
Seven won the night with 36.7 per cent of the prime time audience (and has now passed Nine in the progressive average for the week), while Nine attracted 26.0 per cent, Ten 21.3, the ABC 11.5 and SBS 4.5.
What Australia watched on Tuesday1 Dancing With The Stars (7) 2.3m2 All Saints (7) 1.6m3 Today Tonight (7) 1.6m4 Seven news (7) 1.5m5 Nine news (9) 1.4m6 Big Brother (10) 1.3m7 CSI: NY (9) 1.3m8 Temptation (9) 1.2m9 A Current Affair (9) 1.2m10 Home and Away (7) 1.2m(OzTAM preliminary figures)
And as a bonus, here's the top ten with viewers aged 16 to 39: 1) Big Brother (10)2) Dancing with the Stars (7)3) Neighbours (10)4) Rove Live (10)5) Futurama (10)6) The OC (10)7) All Saints (7)8) CSI: NY (9)9) CSI (9)10) The Simpsons (10)
Updated 10 am Tuesday May 2.There was a time when Channel Seven could feel confident that, even if it was beaten by Nine on a Sunday night, it could always recover the advantage on a Monday, because the Desperate Housewives were guaranteed to pull in more than 1.9 million viewers in the mainland capitals. Those golden days are gone.
Having caught a glimpse of 'Cold Case' during the Easter non-ratings period, 300,000 former Housewives fans became besotted with Detective Lilly Rush. On Monday night she led her network to a narrow victory. Nine's prime time audience share was 28.6 per cent, with Seven on 28.5 per cent, Ten on 22.0, the ABC on 15.9 and SBS on 5.0.
The dancing stars will give Seven a win on Tuesday night, but over the whole week, it's going to be neck and neck, as Ten's raptor turns its talons from Rex to Bronto.
What Australia watched on Monday1 Cold Case (9) 1.7m2 Today Tonight (7) 1.6m3 Desperate Housewives (7) 1.6m4 Seven news (7) 1.6m5 20 to 1 (9) 1.6m6 Nine news (9) 1.5m7 Big Brother nomination (10) 1.4m8 Big Brother (10) 1.3m9 A Current Affair (9) 1.3m10 Home and Away (7) 1.3m(OzTAM preliminary figures)
Updated 10 am Monday May 1.After being pushed into third place last week by Ten and Seven, Nine destroyed all opposition on Sunday night. Trapped Tasmanian miners brought 1.9 million in the mainland capitals to Nine's news, and most of them stayed for Backyard Blitz, 60 Minutes and CSI (interrupted by Tasmanian coverage). The younger viewers moved to Ten for two hours of Big Brother's increasingly sadistic manipulation of his inmates.
Nine won the night with 33.8 per cent of the prime time audience, followed by Seven on 25.3, Ten on 24.1, ABC on 12.8, and SBS on 4.0.
What Australia watched Sunday1 Nine Sunday news (9) 1.9m2 CSI (9) 1.7m3 60 Minutes (9) 1.6m4 Big Brother fake eviction (10) 1.6m5 CSI Miami (9) 1.5m6 Seven Sunday news (7) 1.5m7 Where Are They Now (7) 1.4m8 Backyard Blitz (9) 1.3m9 Sunday Football (9) 1.3m10 Secrets of Biggest Loser (10) 1.3m(OzTAM preliminary figures)
Updated 11 am Sunday April 30.The perennial underdog Channel Ten has achieved its best week of the year, the decade and the century.
In the first week back on "official ratings" after the Easter break, Ten blasted the older networks with every weapon at its command - a Big Brother launch with a secretly gay inmate and a mother-daughter team with matching breast enlargements; two "finals" of 'The Biggest Loser' in which a man won $200,000 for sweating off more than a third of his body weight; a new (and non-formulaic) episode of 'House'; a new episode of 'Thank God You're Here' without Fifi Box; and three hours of football on Saturday night.
Ten stole more viewers from Channel Seven than from Channel Nine (which tends to have an older audience), and it dragged back to the box people who rarely watch TV these days -- 20-something males and females.
Ten won the week with a 27.3 per cent share of the prime time audience (with Seven on 27.1, Nine on 26.9, ABC on 14.2 and SBS on 4.4). That means between 6pm and midnight on any night last week, Ten averaged 1.042 million viwers in the mainland capitals, while Seven averaged 1.033 million, Nine 1.024 million, the ABC 543,000 and SBS 169,000.
It was the first time Ten has won a ratings week since 1994, when it covered the Commonwealth games, and the first week in living memory when Nine has been at number three. But there are ironies in Ten's victory:
1. It happened thanks to Adelaide and Perth. If you look only at the east coast capitals, Nine was (marginally) the winner.
2. It happened only if you consider "prime time" to be between 6pm and midnight. If you apply Ten's usual definition of prime time -- 6pm to 10.30pm -- then Ten and Seven tied for first.
3. It happened with "all people", a mass market Ten claims it is not interested in. Ten says its target audience is viewers aged 16-39, and with that demographic, Ten often wins the week. Is Ten horrified to be suddenly so attractive to (shudder) the oldies?
The Tribal Mind column by David Dale appears every Tuesday in The Sydney Morning Herald. Go to www.smh.com.au/tribalmind for earlier columns. This ratings report is updated every day.
What Australia watched, week ending April 291 The Biggest Loser finale (10) 2.3m2 Dancing With The Stars (7) 2.2m3 Big Brother Launch (10) 1.8m4 Thank God You're Here (10) 1.7m5 The Biggest Loser Sunday (10) 1.7m6 Desperate Housewives (7) 1.6m7 Nine news Sunday (9) 1.68 House (10) 1.6m9 All Saints (7) 1.6m10 CSI (9) 1.5m11 Today Tonight (7) 1.5m12 20 to 1 (9) 1.5m13 McLeod's Daughters (9) 1.5m14 Seven news Sunday (7) 1.415 Prison Break (7) 1.4m16 Seven news weekdays (7) 1.4m17 Cold Case (9) 1.4m18 Nine news (9) 1.4m19 CSI Miami (9) 1.3m20 Big Brother 7pm (10) 1.3m21 Melbourne Comedy Festival (10) 1.3m22 The Queen by Rolf (ABC) 1.3m(OzTAM)
On big nights, four or five programs can easily attract an audience above 1.5 million in the mainland capitals. On small nights, 1.3 million is a fabulous score (and the ABC gets its best audience shares of the week). As you may imagine, there are more big nights in winter than in summer.
Traditionally, Friday and Satuday have been smalls and Sunday and Monday have been bigs. Thursday used to be big (dominated by Lost) but now it looks like joining the smalls -- possibly because many Lost fans have illegally downloaded unseen episodes from American internet sources.
Seven used to win Thursdays, but last night it was number two, with 28.4 per cent of the prime time audience, while Nine won with 29.0 per cent, Ten got 24.0, the ABC got 13.7 and SBS got 4.9. If last night had been colder, more people would have stayed home and watched TV. Perhaps they were all at the opening night of Mission Impossible III.
What Australia watched on Thursday1 Seven news (7) 1.5m2 Getaway (9) 1.5m3 Lost (7) 1.5m4 Today Tonight (7) 1.4m5 Nine news (9) 1.3m6 Temptation (9) 1.2m7 Big Brother (10) 1.2m9 A Current Affair (9) 1.2m10 Medium (10) 1.2m(OzTAM preliminary figures)
Updated 10 am Thursday May 4.Channel Ten is puffing it as "the most successful new show of 2006" and for once, the publicists are right. Last night 'Thank God You're Here' held onto its audience of 1.73 million in the mainland capitals and (along with 'House') helped Ten to be the most watched channel of the night.
Working Dog, the makers of TGYH, are not only funny, they're generous -- last night they gave a boost to Australian comedy by plugging the ABC's 'Spicks and Specks' and SBS's 'RocKwiz'.
With Big Brother continuing to do better than last year, Ten managed a prime time audience share of 29.3 per cent, followed by Seven on 26.8, Nine on 26.3, the ABC on 13.7 (largely on the strength of 'Spicks and Specks', which drew a million viewers) and SBS on 3.9.
And now for something not completely different: the first person ever to appear on television, Pem Farnsworth, has just died in Utah, USA. We bet that was not announced on television. For details, click here.
And to suggest new programming ideas that will let Nine win more than one night a week, click here.
What Australia watched on Wednesday1 Thank God You're Here (10) 1.7m2 Seven news (7) 1.6m3 House (10) 1.6m4 Today Tonight (7) 1.5m5 Prison Break (7) 1.5m6 McLeod's Daughters (9) 1.4m7 Nine news (9) 1.4m8 NCIS (10) 1.3m9 A Current Affair (9) 1.3m10 Big Brother (10) 1.2m(OzTAM preliminary figures)
And to demonstrate the growing diversity of audiences, here's the most watched chart for viewers aged 16-39: 1) Thank God You're Here (10)2) Prison Break (7)3) Big Brother (10) 4) House (10) 5) NCIS (10)6) Neighbours (10)7) Spicks & Specks (ABC)8) McLeod's Daughters (9)9) ER (9)10) Home and Away (7)
Updated 10 am Wednesday May 3.Just when you thought there were no more Australians who could possibly become interested in 'Dancing With The Stars', the audience rose again last night -- to 2.30 million in the mainland capitals.
They saw the puzzling eviction of singer Toby Allen, who had earlier been favourite to win, and they'll no doubt return next week to see the final footoff between boxer Kostya Tszyu and spokesmodel Grant Denyer. And once DWTS is over, Seven will finally be able to show season two of Grey's Anatomy.
Seven won the night with 36.7 per cent of the prime time audience (and has now passed Nine in the progressive average for the week), while Nine attracted 26.0 per cent, Ten 21.3, the ABC 11.5 and SBS 4.5.
What Australia watched on Tuesday1 Dancing With The Stars (7) 2.3m2 All Saints (7) 1.6m3 Today Tonight (7) 1.6m4 Seven news (7) 1.5m5 Nine news (9) 1.4m6 Big Brother (10) 1.3m7 CSI: NY (9) 1.3m8 Temptation (9) 1.2m9 A Current Affair (9) 1.2m10 Home and Away (7) 1.2m(OzTAM preliminary figures)
And as a bonus, here's the top ten with viewers aged 16 to 39: 1) Big Brother (10)2) Dancing with the Stars (7)3) Neighbours (10)4) Rove Live (10)5) Futurama (10)6) The OC (10)7) All Saints (7)8) CSI: NY (9)9) CSI (9)10) The Simpsons (10)
Updated 10 am Tuesday May 2.There was a time when Channel Seven could feel confident that, even if it was beaten by Nine on a Sunday night, it could always recover the advantage on a Monday, because the Desperate Housewives were guaranteed to pull in more than 1.9 million viewers in the mainland capitals. Those golden days are gone.
Having caught a glimpse of 'Cold Case' during the Easter non-ratings period, 300,000 former Housewives fans became besotted with Detective Lilly Rush. On Monday night she led her network to a narrow victory. Nine's prime time audience share was 28.6 per cent, with Seven on 28.5 per cent, Ten on 22.0, the ABC on 15.9 and SBS on 5.0.
The dancing stars will give Seven a win on Tuesday night, but over the whole week, it's going to be neck and neck, as Ten's raptor turns its talons from Rex to Bronto.
What Australia watched on Monday1 Cold Case (9) 1.7m2 Today Tonight (7) 1.6m3 Desperate Housewives (7) 1.6m4 Seven news (7) 1.6m5 20 to 1 (9) 1.6m6 Nine news (9) 1.5m7 Big Brother nomination (10) 1.4m8 Big Brother (10) 1.3m9 A Current Affair (9) 1.3m10 Home and Away (7) 1.3m(OzTAM preliminary figures)
Updated 10 am Monday May 1.After being pushed into third place last week by Ten and Seven, Nine destroyed all opposition on Sunday night. Trapped Tasmanian miners brought 1.9 million in the mainland capitals to Nine's news, and most of them stayed for Backyard Blitz, 60 Minutes and CSI (interrupted by Tasmanian coverage). The younger viewers moved to Ten for two hours of Big Brother's increasingly sadistic manipulation of his inmates.
Nine won the night with 33.8 per cent of the prime time audience, followed by Seven on 25.3, Ten on 24.1, ABC on 12.8, and SBS on 4.0.
What Australia watched Sunday1 Nine Sunday news (9) 1.9m2 CSI (9) 1.7m3 60 Minutes (9) 1.6m4 Big Brother fake eviction (10) 1.6m5 CSI Miami (9) 1.5m6 Seven Sunday news (7) 1.5m7 Where Are They Now (7) 1.4m8 Backyard Blitz (9) 1.3m9 Sunday Football (9) 1.3m10 Secrets of Biggest Loser (10) 1.3m(OzTAM preliminary figures)
Updated 11 am Sunday April 30.The perennial underdog Channel Ten has achieved its best week of the year, the decade and the century.
In the first week back on "official ratings" after the Easter break, Ten blasted the older networks with every weapon at its command - a Big Brother launch with a secretly gay inmate and a mother-daughter team with matching breast enlargements; two "finals" of 'The Biggest Loser' in which a man won $200,000 for sweating off more than a third of his body weight; a new (and non-formulaic) episode of 'House'; a new episode of 'Thank God You're Here' without Fifi Box; and three hours of football on Saturday night.
Ten stole more viewers from Channel Seven than from Channel Nine (which tends to have an older audience), and it dragged back to the box people who rarely watch TV these days -- 20-something males and females.
Ten won the week with a 27.3 per cent share of the prime time audience (with Seven on 27.1, Nine on 26.9, ABC on 14.2 and SBS on 4.4). That means between 6pm and midnight on any night last week, Ten averaged 1.042 million viwers in the mainland capitals, while Seven averaged 1.033 million, Nine 1.024 million, the ABC 543,000 and SBS 169,000.
It was the first time Ten has won a ratings week since 1994, when it covered the Commonwealth games, and the first week in living memory when Nine has been at number three. But there are ironies in Ten's victory:
1. It happened thanks to Adelaide and Perth. If you look only at the east coast capitals, Nine was (marginally) the winner.
2. It happened only if you consider "prime time" to be between 6pm and midnight. If you apply Ten's usual definition of prime time -- 6pm to 10.30pm -- then Ten and Seven tied for first.
3. It happened with "all people", a mass market Ten claims it is not interested in. Ten says its target audience is viewers aged 16-39, and with that demographic, Ten often wins the week. Is Ten horrified to be suddenly so attractive to (shudder) the oldies?
The Tribal Mind column by David Dale appears every Tuesday in The Sydney Morning Herald. Go to www.smh.com.au/tribalmind for earlier columns. This ratings report is updated every day.
What Australia watched, week ending April 291 The Biggest Loser finale (10) 2.3m2 Dancing With The Stars (7) 2.2m3 Big Brother Launch (10) 1.8m4 Thank God You're Here (10) 1.7m5 The Biggest Loser Sunday (10) 1.7m6 Desperate Housewives (7) 1.6m7 Nine news Sunday (9) 1.68 House (10) 1.6m9 All Saints (7) 1.6m10 CSI (9) 1.5m11 Today Tonight (7) 1.5m12 20 to 1 (9) 1.5m13 McLeod's Daughters (9) 1.5m14 Seven news Sunday (7) 1.415 Prison Break (7) 1.4m16 Seven news weekdays (7) 1.4m17 Cold Case (9) 1.4m18 Nine news (9) 1.4m19 CSI Miami (9) 1.3m20 Big Brother 7pm (10) 1.3m21 Melbourne Comedy Festival (10) 1.3m22 The Queen by Rolf (ABC) 1.3m(OzTAM)
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